Overview
The value here is the freehold interest in one of London’s most expensive postcodes — not the hotel operation itself. Freehold 5-storey Victorian townhouse in Pimlico SW1V, approximately 2,949 sq ft, built circa 1920. Currently operating as a 15-room budget hotel under the OYO franchise. 0.3 miles from Victoria Station. Asking £3,510,000.
The Numbers
Asking Price: £3,510,000 | Buyer Fee: £3,000 | Tenure: Freehold | Size: 2,949 sq ft (approx.) | £/sq ft: ~£1,190 | Rooms: 15 | Current Use: Hotel (C1) — OYO Franchise | Distance to Victoria Station: 0.3 miles
The Deal
Freehold in SW1 — outright ownership in a postcode where residential values exceed £1,000/sq ft. No ground rent, no lease expiry risk. Multiple exit strategies: continued hotel operation, boutique hotel repositioning, or residential conversion (subject to Westminster planning consent). 0.3 miles from Victoria Station — Victoria Line, District/Circle Lines, National Rail to Gatwick and the south coast.
Investment Pack
Pack includes the freeholder agreements, planning history, OYO franchise terms, Pinders valuation, company accounts (2022–2024), 2D and 3D floor plans, and a comparable-evidence file on Pimlico residential conversions. Sent same-day on request.